The video every launch needs and almost nobody can make.
Product Hunt wants one. The App Store wants one. Your landing page hero is a static screenshot because making one costs a week you do not have. So we make it: 30–45 seconds, edited by a person, five working days, $349.
Coming soon — not taking orders yet
Everything below is the spec we are building to, not a service you can buy today. We would rather describe it accurately and open late than take a booking we cannot edit. The price is what it is planned to be, and nothing is charged.
Tell us you want oneWhat you get
- The master
- 30–45 seconds, 1080p and 4K, H.264 and ProRes. Colour-graded, silence and filler trimmed, audio levelled to broadcast loudness so it does not blow out on someone's laptop speakers.
- The cutdowns
- A 15-second version for social, a square 1:1 and a vertical 9:16, and a silent autoplay loop for your hero section. Same edit, four shapes — the shapes are where the week normally goes.
- Subtitles and captions
- Burnt-in captions on the social cuts, a clean master plus an SRT for everywhere else. Most people watch it muted; a video that only works with sound is half a video.
- The stills
- Six frames pulled from the edit at App Store and directory dimensions, so your Launch Kit images match the video instead of arguing with it.
How it works
- Day 0 You send raw footage and a brief Screen recordings, straight out of the app. No editing, no script, no lighting setup. Two or three sentences on what the product does and who it is for.
- Day 1 We come back with the shape A running order and the one sentence the video is built around, before anyone edits anything. Cheap to change now, expensive on day four.
- Day 3 First cut Watermarked, with timestamps, so you can say “0:12, the cursor moves too fast” instead of describing it.
- Day 5 Delivery Master, cutdowns, captions and stills, in one folder. Three rounds of revisions are included and usually one is enough.
On launch day it goes on your product page, and into the Launch Kit pack for every other directory.
What we need from you
- Screen recordings of the real product. Two to five minutes of raw capture is plenty — we cut it down, you do not need to perform.
- A logo, as SVG or a large PNG on transparent.
- The one thing it replaces. The best forty seconds of software video is almost always “here is the annoying way, here is ours”.
- Voiceover, if you want one. Record it on your phone and we clean it up — or skip it, because captions carry most launch videos better than a stiff read does.
No footage at all? We can screen-record it ourselves from a build or a TestFlight link. Add a day.
Launch video
$349
Planned price · one-off, no subscription
- 30–45 second master, 1080p and 4K
- 15s social cut, 1:1, 9:16 and a silent loop
- Burnt-in captions and an SRT
- Six stills at directory dimensions
- Three revision rounds
- Five working days
Honest notes, for when it opens
This is a person, not a generator
A human edits your video using their own tooling. That is why it takes five days and costs $349 rather than being instant and free. It is also why it is the same every time you play it, why revisions mean what you asked for, and why “the same but the logo bigger” is a sentence that works here.
We are testing whether this should exist
This is sold as a service before it is built as software, deliberately. If enough founders buy it, a self-serve editor follows. If they do not, nothing was wasted building one. You get a finished video either way — but you should know you are also an answer to a question we are asking.
What it will not do
It is not a brand film, an explainer with animated characters, or a two-minute walkthrough. It is a launch video: one idea, forty seconds, made to be watched muted in a feed. If you need the other thing, we will say so and not take the order.
Questions we get
- Does buying this help my ranking?
- No. Nothing on this site does. A good video moves clicks and conversion, which are real, and neither is a ranking signal.
- Who owns it?
- You do, outright, on delivery — including the project files if you ask. We keep the right to show it as an example unless you say not to, which plenty of people do.
- What if I hate it?
- Three revision rounds are included. If the first cut is not close, we recut from the brief once at no charge. If it is still wrong after that, we refund it and you keep the footage.
- Can I get it faster?
- Three working days for an extra $150, subject to a slot. We would rather turn a rush down than miss it.
- Do you do them in other languages?
- Captions in any language; voiceover in English and French.
Not sure it is worth it?
Then ask before ordering. We will tell you honestly if we think a good screenshot would do the same job for free — a refund costs us more than a conversation does.
Ask first →